Privacy Policy
PRIVACY POLICY — MYLYVEA
Last updated: May 2026
This Privacy Policy describes how your personal information is collected, used and shared when you visit or make a purchase on mylyvea.com (the "Site").
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1. PERSONAL INFORMATION WE COLLECT
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When you visit the Site, we automatically collect certain information about your device: web browser, IP address, time zone and cookies installed on your device. We also collect information about the pages you view, the search terms that brought you to the Site, and how you interact with it. This data is referred to as "Device Information".
We use the following technologies to collect this information:
— Cookies: small files stored on your device that remember your preferences and session.
— Log files: tracking of Site activity (IP address, browser type, referring pages, timestamps).
— Web beacons and pixels: electronic files that record your browsing activity on the Site.
List of cookies used:
• _session_id — session identifier (referrer, landing page)
• _shopify_visit — statistical visit tracking (duration: 30 minutes)
• _shopify_uniq — calculates visits per unique customer (expires at midnight)
• cart — shopping cart identifier (duration: 2 weeks)
• _secure_session_id — secure session identifier
• storefront_digest — store access if password protected
When you make or attempt to make a purchase, we also collect: your name, billing address, shipping address, payment information (card number or other payment method), email address and phone number. This data is referred to as "Order Information".
All of this data constitutes your "Personal Information".
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2. USE OF YOUR PERSONAL INFORMATION
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We use Order Information to:
— Process and fulfil your orders
— Issue invoices and order confirmations
— Communicate with you regarding your purchase
— Detect and prevent potential fraud
— Send you information about our products and offers, where you have consented
We use Device Information to improve and optimise the Site, analyse the browsing behaviour of our visitors and assess the effectiveness of our marketing campaigns.
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3. SHARING YOUR PERSONAL INFORMATION
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We share your information with third-party service providers in the course of our operations:
— Shopify: hosting of our online store
→ Privacy policy: https://www.shopify.com/legal/privacy
— Google Analytics: visitor behaviour analysis
→ Privacy policy: https://www.google.com/intl/en/policies/privacy/
→ Opt-out: https://tools.google.com/dlpage/gaoptout
We may also share your information where required by law, in the context of legal proceedings, or to protect our legitimate rights.
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4. BEHAVIOURAL ADVERTISING
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We use your Personal Information to provide you with targeted advertisements that may be of interest to you. To learn more about how targeted advertising works, visit the Network Advertising Initiative page: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work
You can opt out of targeted advertising via the following links:
— Facebook: https://www.facebook.com/settings/?tab=ads
— Google: https://www.google.com/settings/ads/anonymous
— Bing: https://about.ads.microsoft.com/en-gb/resources/policies/personalized-ads
You can also opt out via the Digital Advertising Alliance portal: https://optout.aboutads.info/
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5. DO NOT TRACK
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Please note that we do not alter our data collection practices when we detect a "Do Not Track" signal from your browser.
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6. YOUR RIGHTS (UK & EUROPEAN RESIDENTS)
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If you reside in the UK or Europe, you have the right to access, correct, update and delete your personal information. To exercise these rights, please contact us using the details provided below.
We process your data in order to fulfil our contractual obligations (order processing) or in pursuit of our legitimate business interests. Your data may be transferred outside the UK or Europe, including to Canada and the United States, in compliance with applicable regulations.
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7. DATA RETENTION
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Order information is retained in our systems unless you expressly request that we delete it.
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8. CHANGES TO THIS POLICY
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We reserve the right to modify this privacy policy at any time, in particular to reflect changes in our practices or to comply with legal or regulatory obligations. We encourage you to review this page regularly.
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9. CONTACT US
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For any questions regarding this privacy policy, to exercise your rights or to submit a complaint, please contact us:
📧 contact@mylyvea.com
📍 London, United Kingdom